Cuteness Journal

Spooky becomes cute! Discover how to give Halloween a cheerful kawaii twist with Japanese plushies and accessories. 🎃

The 2025 collection is now completely sold out, but don't worry: I expect the new 2026 collection in September. What can you expect this year?

Have you discovered Molang yet? This adorable bunny and his best friend PiuPiu are the happiest duo from the animated series Molang.

Time to get ready for a cute and sunny season! I’ve put together a selection of kawaii summer goodies you won’t want to leave out of your suitcase.

What started with capybara pens and pencils has now grown into a whole capybara collection. Capybaras are totally in! 🐾

Spring has started! Time for fresh colours, picnics and cosy moments outside. Kawaii melamine cups are the perfect match.

Tomorrow is the big day! 🎉 I'll be blowing out 41 candles and indulging in cake. 🥳 And of course, I'll be celebrating my birthday right here in the shop, with all of you.

Read the story behind the Sumikkogurashi Penguin Lagoon collection here.

Do you live in a country I don't ship to? I have a tip for you! This way you can still order your favorite kawaii goodies.

🌷 It's time for some quality family time again. That's why there's a shipping break from February 13th to February 24th.

Here on Cuteness.nl you can shop for tenori plushies to your heart's content. But did you know that there is something special about the classic Sumikkogurashi tenori plushies?

Are you already enjoying your well-deserved summer vacation? Whether you're going on vacation or not, I've selected essentials for you this summer. ☀️