Cuteness Journal

Hamuchima is a gentle San-X character who symbolizes small, daily moments of happiness. In this blog post, you'll learn more about who Hamuchima is and what he represents.

Pre-orders work differently than before, and may be confusing. In this blog post, I'll briefly explain how pre-orders work from now on.

My Christmas break has begun! 🎄✨💕 You can continue shopping with a 10% discount. Orders will ship again starting January 5, 2026.

A small behind-the-scenes update at Cuteness, with a lovely result: fast shipping within 1–2 business days.

I recently heard something really cool from my supplier: sticker swapping is a huge trend in Japan right now. People are swapping stickers everywhere, there are small swapping groups, it's a real cozy mini-community.

Order your kawaii gifts in time for the holidays! 🎁 Shipping within 1–2 business days at Cuteness.nl. Discover cozy Christmas presents and gift ideas in the gift guide.

The past few weeks have been all about change. ✨ In this blog, I’m sharing a little about the new chapter that’s about to begin, what it means for Cuteness, and how I hope to find balance in it all. 💕

The days are getting shorter and colder. Time for soft plushies, warm socks, and kawaii coziness. Discover the cutest goodies for wonderful days indoors. 💜✨

Countdown to Christmas in Kawaii style! 🎁✨ Check out the cutest Advent calendars full of wonderful surprises! But be quick, because some are already sold out. 🎄💜

Spooky becomes cute! Discover how to give Halloween a cheerful kawaii twist with Japanese plushies and accessories. 🎃

The 2025 collection is now completely sold out, but don't worry: I expect the new 2026 collection in September. What can you expect this year?