Christmas break... but you shop with a discount!
My Christmas break has begun! 🎄✨💕 You can continue shopping with a 10% discount. Orders will ship again starting January 5, 2026.
Spooky but cute: give Halloween a kawaii twist! 🎃✨
Halloween is just around the corner! 👻 And while it’s usually all about scary costumes and decorations, you can also celebrate it in a cute way.
In my shop, you'll find the sweetest kawaii Halloween goodies, from plushies and plush pendants to cheerful decorations featuring Rilakkuma, Sumikkogurashi, and the oh-so-cute Sanrio characters. Perfect if you prefer cute over creepy. ✨
Why choose a kawaii Halloween?
Not everyone loves spooky decorations, and that's totally fine. With Japanese kawaii items, you can give Halloween a fun and cosy touch instead. Think of tiny plushies fressed as witches, pumpkins, or little bats. Soft, adorable, and perfect as decorations or gifts.
Halloween in Japan 🎌
Fun fact: in Japan, Halloween isn’t about trick-or-treating. It’s all about dressing up and enjoying limited edition collections. Every year, Sanrio and San-X release special Halloween editions featuring their beloved characters in cute costumes. Halloween, but 100% kawaii, just like these Sumikkogurashi Spooky Halloween tenori plushies. 🍬🩷
Cozy autumn vibes 🍁
Rilakkuma and friends, the Sumikkogurashi crew, and Sanrio favourites like Hello Kitty and My Melody bring a warm autumn vibe into your home. Place them between pumpkins or fairy lights and you’ll have a spooky-cute corner in no time.
And the best part is: these kawaii plushies and pendants aren't just for Halloween. They're perfect for collecting or giving as gifts all year round. Instant happiness guaranteed! 🎀
Shop the collection 🎃👻
Ready to give your Halloween a touch of kawaii? Check out the Halloween collection in the shop and celebrate the cutest Halloween ever. 🎃✨
A little update: an unexpected turn
A small behind-the-scenes update at Cuteness, with a lovely result: fast shipping within 1–2 business days.
The Japanese sticker swap craze!
I recently heard something really cool from my supplier: sticker swapping is a huge trend in Japan right now. People are swapping stickers everywhere, there are small swapping groups, it's a real cozy mini-community.