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About me

Cuteness, the cutest store online! A webshop full of kawaii products that – for sure – will put a smile on your face!

The person behind Cuteness

My name is Mai Nguyen, I was born and raised in Leeuwarden. Together with my fiancé and our 2 lovely children I live in a suburb of Leeuwarden. I have loved cute things from a young age, love to be creative, have a good grasp of numbers and am very precise. ^_^

How it started

The idea to start Cuteness came about in November 2007. I was searching the internet for kawaii products. I noticed that little was offered in the Netherlands and I wanted to change that. I immediately started writing out my plan and on January 1, 2008 my company was registered with the Chamber of Commerce and my webshop went online.

My passion

I sell kawaii products through my web store and am always looking for new, fun, cute products for the web store. The range is therefore regularly supplemented. I think it's great to bring kawaii products from all over the world onto the Dutch market and thereby bring a smile to the faces of my customers!

Do you want to know more about me?
Nice! Feel free to contact with me.

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