5 Years of Full-Time Cuteness • A Free Gift with Your Order

Today is April 15, 2026. Exactly 5 years ago, I took the leap to work full-time for Cuteness.nl. But this lovely adventure started much earlier...

At the end of 2007, I started Cuteness as a hobby alongside my studies, simply from my love for cute items. I adored kawaii goodies, but they were almost impossible to find in the Netherlands. That's how the idea for Cuteness was born.

What started as a small hobby slowly grew into something bigger. In 2021, I decided to quit my employed job and go all in: full-time Cuteness!

I’m still so happy every day that I took this step. I love having the freedom to manage my own time and be flexible whenever I need it in my personal life. And the best part? Sharing the cutest kawaii goodies with you every single day! 💖

🎁 A little cute gift for you

My shop wouldn't exist without you! Whether you've been shopping at Cuteness for years or have just discovered it: Thank you for being a part of this. 💌

As a thank-you, I have a little cute gift for you:

If you place an order of at least €30,- (excluding shipping costs),
you will receive a free Palm Pals plush (worth €9.95) with your order. ❤️
Valid from April 15, 2026. Maximum of one gift per customer, while supplies last.

Here's to many more years! 🩷