Cuteness Journal

I’ve given up my current warehouse and will be making Cuteness a little smaller and more intentional over the coming months. I’ll tell you why I made this decision and what will be changing in the months ahead.

This way you can take your favorite plush with you on the go, without it disappearing in your bag or getting dirty. ✨

Hamuchima is a gentle San-X character who symbolizes small, daily moments of happiness. In this blog post, you'll learn more about who Hamuchima is and what he represents.

Pre-orders work differently than before, and may be confusing. In this blog post, I'll briefly explain how pre-orders work from now on.

I recently heard something really cool from my supplier: sticker swapping is a huge trend in Japan right now. People are swapping stickers everywhere, there are small swapping groups, it's a real cozy mini-community.

Order your kawaii gifts in time for the holidays! 🎁 Shipping within 1–2 business days at Cuteness.nl. Discover cozy Christmas presents and gift ideas in the gift guide.

The days are getting shorter and colder. Time for soft plushies, warm socks, and kawaii coziness. Discover the cutest goodies for wonderful days indoors. 💜✨

Spooky becomes cute! Discover how to give Halloween a cheerful kawaii twist with Japanese plushies and accessories. 🎃

Time to get ready for a cute and sunny season! I’ve put together a selection of kawaii summer goodies you won’t want to leave out of your suitcase.

What started with capybara pens and pencils has now grown into a whole capybara collection. Capybaras are totally in! 🐾

Read the story behind the Sumikkogurashi Penguin Lagoon collection here.