About Cuteness – Your Kawaii Shop Since 2008

Hi! I’m Mai, the founder of Cuteness. 💖

Since 2008, I’ve been helping kawaii lovers across the Netherlands and Europe find the most cutest and most fun items. What started as a hobby has grown into a webshop where thousands of customers now find their favorite goodies.

Why choose Cuteness?
🎀 Original kawaii products
📦 Fast shipping from the Netherlands
💕 Personal service
⭐ Trusted by thousands of happy customers for many years

Who’s behind Cuteness?

My name is Mai and I live in Leeuwarden with my fiancé and our two children.

I’ve loved cute things and being creative from a young age, and that feeling is reflected in my shop.

I run Cuteness with great care and attention, so you always receive something that makes you happy. 💕

How Cuteness began

The idea for Cuteness started in November 2007, when I was searching online for kawaii products. I noticed there was very little available in the Netherlands, and I wanted to change that.

I immediately started working on my plan, and on January 1, 2008, my business was officially registered and my webshop went live.

What once started from home has grown into a webshop with its own warehouse, something I’m still proud of every single day. 💕